SAVE THE CHILDREN: BREAK THE CYCLE
Love the concept that came up with.
Save the children: Break the cycle
” “Save the children: break the cycle” is a print campaign made by Y&R Mexico that illustrates the abuse put on children by parents will come back to affect the children in later life. This intense campaign is targeted at parents that abuse their children and those that have been abused when they were children. Statistics show that 70% of children abused will do it with their own when becoming a parent.”
Excellent execution! Very powerful images.